A selection of projects where strategy, design, and technology come together to shape unique user experiences.
TICKETMASTER / DISCOVERY
Led the design of Ticketmaster’s City Destination Pages, creating a scalable discovery experience that helps fans explore concerts, sports and entertainment happening in cities around the world.
2M+
Sessions generated in first five months of release
View Case Study →
MACADEMIA / DA VINCI KIDS MOBILE APP
Redesigned the Da Vinci Kids mobile onboarding experience, using parent research to improve product understanding, introduce personalised profiles and create a clearer, more transparent path to subscription.
60M+
Families reached through global learning platform
View Case Study →
How I turn complex problems into thoughtful, scalable products from insight through to execution.
I design end-to-end product experiences, from early concepts and user flows through to polished UI and production-ready designs. I work across design systems, prototyping and interaction design to turn complex problems into simple, intuitive experiences.
I use AI throughout my workflow to move faster and explore further — from rapid prototypes and design exploration to documentation, accessibility, copy, Jira tickets, handover and even contributing directly to code.
I plan and conduct moderated and unmoderated research studies, combining qualitative feedback with quantitative and behavioural data to uncover patterns, identify opportunities and turn insights into informed design decisions.
I work closely with Product, Engineering and key stakeholders to connect design decisions to user needs and business outcomes. I use research, analytics and measurable insights to shape direction, communicate rationale and build alignment.
What colleagues and collaborators say about working with me.
Samuel Dean
CEO @ Pricesearcher
Adam Campbell
Manager @ Amazon
Thomas Vosper
CEO @ Aisle 3
Every project is different, but the goal is the same: measurable results that move the business forward.
Always happy to chat about interesting products, teams and opportunities.
hello@frosen.design
+44 7787 430321
London, United Kingdom