A selection of projects where strategy, design, and technology come together to shape unique user experiences.
TICKETMASTER / DISCOVERY
Led the design of the Last Minute Tickets global discovery initiative, helping fans find time-sensitive events through a shared system that surfaces urgent inventory and fits naturally into each page.
323K
Est. additional orders in North America within 6 months of launch
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TICKETMASTER / DISCOVERY
Led the design of Ticketmaster’s City Destination Pages, creating a scalable discovery experience that helps fans explore concerts, sports and entertainment happening in cities around the world.
2M+
Sessions generated in first five months of release
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MACADEMIA / DA VINCI KIDS MOBILE APP
Redesigned the Da Vinci Kids mobile onboarding experience, using parent research to improve product understanding, introduce personalised profiles and create a clearer, more transparent path to subscription.
60M+
Families reached through global learning platform
View Case Study →
How I turn complex problems into thoughtful, scalable products from insight through to execution.
I design end-to-end product experiences, from early concepts and user flows through to polished UI and production-ready designs. I work across design systems, prototyping and interaction design to turn complex problems into simple, intuitive experiences.
I use AI throughout my workflow to move faster and explore further — from rapid prototypes and design exploration to documentation, accessibility, copy, Jira tickets, handover and even contributing directly to code.
I plan and conduct moderated and unmoderated research studies, combining qualitative feedback with quantitative and behavioural data to uncover patterns, identify opportunities and turn insights into informed design decisions.
I work closely with Product, Engineering and key stakeholders to connect design decisions to user needs and business outcomes. I use research, analytics and measurable insights to shape direction, communicate rationale and build alignment.
What colleagues and collaborators say about working with me.
Stefan Lewis
UX Design Specialist
Samuel Dean
CEO @ Pricesearcher
Adam Campbell
Manager @ Amazon
Thomas Vosper
CEO @ Aisle 3
Every project is different, but the goal is the same: measurable results that move the business forward.
Always happy to chat about interesting products, teams and opportunities.
hello@frosen.design
+44 7787 430321
London, United Kingdom